International Journal of Emerging Trends & Technology in Computer Science
A Motivation for Recent Innovation & Research
ISSN 2278-6856
www.ijettcs.org

Call for Paper, Published Articles, Indexing Infromation Influence of Demographic Profile on Perceived Security and level of adoption of Internet Banking in a developing country: An Empirical Study, Authors : Dr. Mamta Sareen, International Journal of Emerging Trends & Technology in Computer Science (IJETTCS), www.ijettcs.org
Volume & Issue no: Volume 4, Issue 5(2), September - October 2015

Title:
Influence of Demographic Profile on Perceived Security and level of adoption of Internet Banking in a developing country: An Empirical Study
Author Name:
Dr. Mamta Sareen
Abstract:
Abstract Internet Banking is becoming an important channel for banks to deliver banking services to their customers. The proponents of Internet banking believe that it offers convenience to customers and enhanced efficiency to bankers. While the Internet technology holds the potential to fundamentally change banks and the banking industry, it is still haunted by low rate of adoption by bank customers due to perceived risks in transacting in the virtual environment of Internet. The study examines the influence of demographic variables age, gender, educational level, occupation and monthly income on the level of adoption of Internet banking. The paper builds on existing literature on the importance of security as perceived by the users towards adoption of internet banking. Keywords: Internet banking, customers, perceived security, integrity, reliability, privacy, confidentiality, adoption, demographic variables.
Cite this article:
Dr. Mamta Sareen , " Influence of Demographic Profile on Perceived Security and level of adoption of Internet Banking in a developing country: An Empirical Study " , International Journal of Emerging Trends & Technology in Computer Science (IJETTCS), Volume 4, Issue 5(2), September - October 2015 , pp. 016-022 , ISSN 2278-6856.
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